Designs Bob
Do girls prefer bob the builder to barbie?
In a focus group carried out by toy manufacturer Martin Yaffe, where children were invited to put this year’s top Christmas toys through their paces, seven out of 10 girls chose to play with toys “designed for boys”.
The girls preferred Bob the Builder to Barbie and Bratz – and over half of the parents at the focus group were so impressed with their daughters’ infatuation with the Bob the Builder Snaptrax set with working car wash and dryer that they’re prepared to cough up for it.
According to Michael Carrington, creative director of the BBC’s flagship children’s channel CBeebies, this isn’t surprising – girls are happy to watch programmes with male and female lead characters, so it follows that they’re happy to play with traditionally male- and female-gendered toys.
What are your thoughts? 
http://www.thefword.org.uk/blog/2007/11/girls_prefer_bo
I always preferred my brothers’ toys to the stupid dolls I used to get. Their toys were cool and fun. Dolls get boring real quick. I think it’s time to stop presuming to market certain toys to certain genders.
